Abstract:
In recent years, many universities have faced challenges in recruiting and retaining highly qualified employees. To enhance institutional attractiveness, universities must develop a clear and appealing employer identity. The Social Identity Approach and the Social Identity Model of Leadership provide insights into how such an identity can be developed and promoted. Drawing on empirical findings and experiences from a workshop at LMU Munich, this article highlights practical methods and key factors in the process of establishing a shared social identity, fostering a common foundation for collaborative thinking and action among university members.
Über die Autor*innen:
- Jonas Blechta,
M.Sc., wiss. Mitarbeiter und Doktorand, Center for Leadership and People Management (CLPM) an der Ludwig-Maximilians-Universität (LMU) München - Melissa Hehnen,
Dr., wiss. Mitarbeiterin, Center for Leadership and People Management (CLPM) an der Ludwigs-Maximilians-Universität (LMU) München - Martin P. Fladerer,
Dr., wiss. Mitarbeiter und Postdoktorand am Lehrstuhl für Forschungs- und Wissenschaftsmanagement, TUM School of Management an der Technischen Universität München (TUM) München
