Der Fachverlag für Wissenschaft und Hochschule
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Abstract: This article presents the process of transforming Heidelberg University of Education into an authentic and agile institution, using the university as a case study. The starting point for this process was a set of socio-political, demographic and economic challenges that necessitate the university’s further development, differentiation and future viability. Key concepts in this context…
Abstract: In recent years, many universities have faced challenges in recruiting and retaining highly qualified employees. To enhance institutional attractiveness, universities must develop a clear and appealing employer identity. The Social Identity Approach and the Social Identity Model of Leadership provide insights into how such an identity can be developed and promoted. Drawing on empirical…

Der Fachverlag für Wissenschaft und Hochschule
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info@universitaetsverlagwebler.de
0521-923610-0